The tendency of consumer perceptions on “Eco-Friendly”or “Sustainable” products is increasing remarkable. Today common marketing strategies look going around the term “green” for their products. So there is no doubt that, increasingly, consumer products are advertised by promoting their “green” or environmentally friendly attributes. However the question is “Does the Company walk the Talk on Sustainability”.
There are some simple (yes/no) questions to ask if a Company is on the true parts to real sustainability.
- Drives of efforts to sustainability (Just a compliance or deep dive in beyond)
- Tracking of sustainability metric
- Management buy-in